PHOTO
HIGH-RES EDITORIAL IMAGES
YOU SEND
THE CLOTHES.WE DO THE REST.
FASHION CONTENT PRODUCTION — EST. BUCHAREST → PARIS → MILAN
© DANIL GHERBALI / EDITORIAL 01
We create fashion content for brands that want more than another studio shoot. We take your pieces into the streets of Paris, Milan and beyond—developing the concept, finding the locations, producing the shoot and delivering photography and video ready for your social channels.
“JUST SEND US THE COLLECTION.”
The eye behind every frame. Danil shoots street style and editorials inside the energy of Paris and Milan fashion weeks — from the crowds outside Schiaparelli to the backstage of Bucharest runways. Every production is directed and photographed by him, start to finish.
We develop the visual concept around your collection, location and brand identity.
High-end editorial and street-style photography designed for campaigns, websites and Instagram.
Cinematic, social-first video designed for Instagram Reels, TikTok and modern fashion storytelling.
We find the streets, architecture, cafés, hotels, rooftops and unexpected locations that make the content feel authentically European.
Content created around the energy of Paris Fashion Week and Milan Fashion Week.
You provide the garments. We handle everything else.
During fashion week, the streets become runways. We create content inside that energy—where your brand doesn't just look good, it looks like it belongs.
THE GARMENTS ARE THE ONLY THING YOU PROVIDE. EVERYTHING ELSE IS ON US.
Ship us your pieces or coordinate delivery.
We study your brand, collection, mood and target audience.
Paris, Milan or another selected location.
Photography + Reels + social-first content.
Edited, polished, ready-to-publish assets.
YOU DON'T NEED TO COME.
YOUR CLOTHES DO.
HIGH-RES EDITORIAL IMAGES
SHORT-FORM VIDEO
INSTAGRAM-READY ASSETS
BRAND CAMPAIGN VISUALS
CUSTOM DELIVERABLES
FASHION IS CONTEXT.
A great garment in a white studio is still a great garment.
But put it in Paris. Put it against Milanese architecture. Put it in motion. Give it atmosphere. Give it a story.
THAT'S WHAT WE CREATE.
No. That's the point. You send us the clothes; we handle the production.
No. Fashion Week is a natural moment for the kind of content we create, but we produce shoots throughout the year.
Yes. We can build a production around photography, Reels, or both.
Primarily Paris and Milan, with other locations available depending on the project.
Your clothing, your brand direction and the goals for the campaign. We take care of the production.
Yes. The production can be designed around vertical video, social-first photography, Stories and Reels.
PARIS IS WAITING. MILAN IS WAITING.
No forms. No briefs to fill in. Write on Instagram or by email — tell us the brand, the city and what you want to shoot.